Today, convenience is key in a mobile-first world. Guests no longer want to carry around a paper ticket, or even search through emails and find their ticket confirmation. For venues - museums, clubs, attractions, and event spaces - utilizing Apple and Google Wallet tickets is a smart and modern solution that helps improve both efficiency and the guest experience.
Uninterrupted Guest Experience
Wallet tickets can be stored directly on smartphones, all ready to be scanned at entry. Guests get instant access and don’t have to worry about losing or damaging their ticket. They can also have multiple tickets or passes all stored in one place, creating a seamless, hassle-free experience.
Quickly Check-In and Fast Lane Changes
Digital tickets allow venues to scan tickets quickly at the gates. Venues can also create member fast lanes or VIP access for members to skip the line. Not only are guests happier, but the venues are also improving the overall satisfaction of all guests by reducing long lines.
Updates and Notifications in Real-Time
Unlike a paper ticket which is not updateable, a wallet ticket can be updated on the fly at any moment. Changes in event timing or location notifications can be pushed directly out to guests. Push notifications can also be sent to members to remind them about an event, a reward, or promotion- and keep guests informed and engaged.
Security, Cost, and Sustainability
Digital tickets offer security with proven difficulty to reproduce, creating less opportunity for fraud. Digital tickets do not require the printing of tangible paper tickets so you will save money while contributing to the sustainability initiatives for your venue.
Integration with Membership and Loyalty Programs
Integration with Digital membership Card and/or loyalty programs is simple with a platform like MembershipAnywhere which allows you to combine wallet tickets with digital membership cards, loyalty rewards, guest passes, and even surveys. This will enhance your engagement while making your operations simpler and encouraging more repeat visits.
Conclusion
Apple and Google Wallet Tickets are not a luxury anymore, but a requirement for keeping up with a modern venue. They provide conveniences for your guests, security for your venue, faster check-in, cost savings, and greater engagement for people's experience. By adopting digital wallet tickets, you ensure your guests will have a seamless, modern, and environmentally friendly experience while your venue will operate more efficiently.