Every singer wants their voice to stand out, but in a world filled with impressive vocalists, what really sets one apart from another? According to vocal experts, it often comes down to how you use vocal embellishments like riffs, runs, and licks. These elements go far beyond technique they define how you sound, how you express, and how your audience connects to you.

Before choosing one to master, it helps to understand the difference. While these terms are often thrown around interchangeably, each one adds something distinct. If you're looking to level up your artistry, a clear understanding of Riffs vs Runs vs Licks is a strong place to begin.

Riffs: Memorable and Musical

Riffs are short, repeated melodic phrases that become part of the identity of a song. Think of them like a vocal hook—they are catchy, structured, and often rehearsed. You might hear them on a chorus or repeated line that sticks in your head.

Singers like Beyoncé and Ariana Grande use riffs to add instant memorability to their performances. For those building a brand or a recognizable sound, riffs are an excellent way to craft a signature style.

Runs: Expressive and Impressive

A run is a fast sequence of notes, often moving smoothly up or down a scale. It showcases a singer’s technical ability, agility, and control. When executed well, runs are thrilling and add dynamic movement to a song.

Runs are most common in gospel, R&B, and soul. Artists like Jazmine Sullivan and Jennifer Hudson use them to push emotion and impress with vocal fireworks. However, mastering runs takes time they require breath support, muscle memory, and precision.

Licks: Raw and Emotional

Vocal licks have roots in blues and jazz. They are short, soulful phrases used to infuse emotion or grit into a line. Unlike riffs and runs, licks are usually not about speed or pattern they are about feel and vibe.

A vocal lick might sound like a bend, a cry, or a growl. It adds flavor and authenticity. You’ll hear them in the stylings of artists like Etta James and Otis Redding. Licks make a performance feel honest and human.

Which One Should You Focus On?

That depends on your goals and genre. If you are a pop singer looking to create a memorable identity, riffs may give you the structure you need. If you are aiming to impress in auditions or live competitions, mastering runs can give you that edge. And if your strength is storytelling and connecting emotionally, licks might be your best tool.

The key is not choosing one over the others, but learning how and when to use each. Riffs for repetition, runs for display, licks for color. Together, they create a full palette of vocal expression.

How to Begin Mastering Them

Start by listening. Choose three of your favorite singers and identify whether they are using a riff, a run, or a lick. Try to imitate each one slowly. Break down the notes, then build speed and emotion.

Record yourself, compare, and adjust. Be patient. These techniques are not about perfection they are about impact. You are not just learning tricks, you are learning how to tell a story with your voice.

Final Thoughts

Vocal riffs, runs, and licks are more than stylistic choices. They are expressions of who you are as an artist. Each brings something unique to your performance, and understanding their purpose gives you the power to shape your sound with confidence.

No matter which one you focus on, the real magic lies in how you use it to connect with your audience. That is the true measure of great vocal style.